We measure your Maps visibility on a grid of 169 points spread across Feilding and the surrounding area, checking where you rank from each one. It's the honest way to see local visibility, because your ranking changes depending on where the searcher is standing.
When we started on 3 September 2025, you were in the top 3 for "plumber Feilding" from 1 of those 169 points. On the 1 October 2026 scan, you were top 3 from all 169.
| "Plumber Feilding" | Coverage of the 169-point grid in Google's top 3 |
|---|---|
| 3 September 2025 (kickoff) | |
| 1 November 2025 | |
| 1 April 2026 | |
| 1 August 2026 | |
| 1 September 2026 | |
| 1 October 2026 (latest scan) |
Your average map position on that keyword went from 5.95 to 1.86, and you've held a top-three place across nearly all of Feilding since April, 99.4% of the grid on the 1 April scan. Maps geo-grid
Every number traces to your monthly Maps tracking reports (geo-grid scans on a fixed 3 September 2025 baseline, plus the lifetime daily metrics series running 2 September 2025 to 24 September 2026) and to the monthly reports we sent you. Google Business Profile under-reports interactions, so treat every count as a floor rather than a ceiling.
| Service keyword | Grid coverage at kickoff | 1 October 2026 | Average map position |
|---|---|---|---|
| plumber feilding | 0.6% | 100% | 5.95 → 1.86 |
| hot water cylinder repairs | 29.0% | 65.7% | 7.66 → 5.09 |
| gasfitter | 35.5% | 56.8% | 7.30 → 6.88 |
| emergency plumber | 24.3% | 47.9% | 9.89 → 7.10 |
| plumber (generic) | 1.8% | 29.0% | 13.04 → 10.12 |
| blocked drain plumber | 0% | 3.6% | 19.44 → 12.33 |
| fireplace installation | 0% | 1.8% | 18.28 → 13.34 |
| drainlayer | 0% | 0% | Not ranking |
| bathroom renovations | 0% | 0% | Not ranking |
Averaged across the nine services, your map position is 10.75 against 13.51 at kickoff. That average scores any grid point where you do not appear at all as 20, the bottom of the scale, so drainlayer and bathroom renovations both sit at a flat 20 and weigh it down. Hot water cylinder repairs and emergency plumber both eased on the month, and both sit at roughly double where they started. Maps geo-grid, 1 Oct 2026
The two that didn't move are worth saying out loud. Drainlayer and bathroom renovations have never ranked, and the reason is structural: your site has one Services page, so there's nothing for Google to attach those two services to. That's a fixable gap and it's top of the list for what comes next.
| Measure (from your Google profile) | First six months · Sep 2025 to Feb 2026 | Next six · Mar to Aug 2026 | Change |
|---|---|---|---|
| Calls | 58 | 102 | +76% |
| Website clicks | 149 | 182 | +22% |
| Maps views | 213 | 273 | +28% |
| Search views | 2,460 | 2,870 | +17% |
The shape of the year matters as much as the totals. Counting whole calendar months, calls dipped to 7 a month over December, February and March (we called it seasonal at the time), then climbed: 14 in April, 14 in May, 19 in June, 17 in July, 31 in August. The engine took time to build, then kept building.
Two things to know when you compare figures across this page. Google reports your profile counts both by calendar date and across rolling 31-day windows, and the two can differ by a lot rather than a little: August reads 31 calls and 41 website clicks by calendar date, and 30 calls and 57 website clicks across the 26 July to 25 August window your monthly report covered. Always read a figure with the basis it carries. Google also restates counts after the fact, which is why August reads higher here than in the report you were sent at the time, and the +76% calls figure above is one of those: Ben's 7 September email put term two at 93 calls against term one's 58, and term two now reads 102 on the restated data.
Your review count went from 48 in mid-October 2025 to 138 on the 1 October 2026 scan, holding a straight 5.0 rating on your Google Business Profile, with each review replied to. That's roughly 90 new reviews in a year, and it's a big part of why the map rankings hold.
Worth knowing: Uneeda Plumber has gone from 94 reviews to 137 over the same period (rated 4.9). You added seven in September to their four, so you have gone from two behind to one ahead on count. Reviews are the clearest signal Google uses for the map pack in your category, so this is a race worth staying in rather than one to declare won.
Feilding is done on the headline term: all 169 points, every one of them. The review engine runs and the calls sit well above where they started. The growth from here sits in four places:
| Opportunity | Why it matters |
|---|---|
| The wider Manawatū | Your dominance is a Feilding story. Palmerston North and the surrounding centres hold most of the region's monthly plumbing, gas and drainage searches and are barely touched. This is the growth lever that ties to your goal of keeping the team busy and building toward the next hire. |
| The two services that don't rank | Drainlayer and bathroom renovations need their own pages on your site before Google will rank them anywhere. We scoped this with you and Caleb back in March and it never concluded, and it is the first thing Ben wants to pick up from his 7 September email. |
| The rest of the grid on the big terms | Generic "plumber" sits at 29% coverage and emergency plumber at 48%. Pushing those toward Feilding-level dominance is continuation work on ground we already know. |
| AI assistants | Here's the whitespace. On the 1 October scan, Gemini names you for "gasfitter" at number 6 and that is the only one of the nine services where any assistant recommends you. ChatGPT and Meta AI name you for none of them, and Meta AI had you at number 3 for "plumber Feilding" a month earlier, so this ground is moving rather than sitting still. People are starting to ask AI assistants for a plumber the way they used to ask Google, and nobody in Feilding owns it yet. |